R3,000 for bread? Locals left stunned by pricey gluten-free loaf

South Africans are scratching their heads after images of a gluten-free bread priced at over R3,300 went viral on Facebook.

The bread, from a US-based company, is being sold online in SA, but unlike your standard loaf, this one comes with a hefty $60 (R1,100) delivery fee on top.

WATCH: Locals teach Steve Irwin’s son the ‘right’ terms!

For most South Africans, a loaf of bread sets you back a maximum of R20. So, this gluten-free option is causing a major stir. Take a look:

Social media is buzzing with questions: What makes this bread so special? Is it laced with gold flakes? Below are some of the comments we’ve seen:

Gu Ndo commented:
"This bread is worth my whole life."

Collens Adjei said:
"This is what happens when you buy bread online."

Ziyane Mqungebe Khathide wrote:
"Once you eat this bread you become a millionaire."

Jappie Motsei stated:
"You won't be hungry again for the next 4 months after eating 7 slices."

Read More: Mom Goals! Almost 70-year-old graduates with PhD after 3 years

While details about the bread's ingredients are scarce, one thing is clear: A specific market is being targeted with this product. Whether anyone is willing to bite (pun intended) at this R3,000 price tag remains to be seen...

HOW TO LISTEN TO EAST COAST RADIO

1. Listen to East Coast Radio on the FM (frequency modulation) spectrum between 94 and 95 FM on your radio.
2. Listen live to ECR by clicking here or download the ECR App (iOS/Android).
3. Listen to East Coast Radio on the DStv audio bouquet, channel 836. 
4. Switch to the audio bouquet on your Openview decoder and browse to channel 606
5. Listen to us on Amazon Alexa. 

Image courtesy of iStock