Why should you consider East Coast Radio and Kwa-Zulu Natal when trying to reach a strong audience?

KZN’s No. 1 Hit Music Station

East Coast Radio (ECR) is KwaZulu-Natal’s number one music station for creating memorable moments that evoke emotions and connecting families to KZN and the world.

As the leading English-language commercial radio station in KwaZulu-Natal, ECR has a loyal listenership of 1 265 000[1]. The station’s core audience is predominantly aged 25 to 49, split equally between male and female. It is also strongest in the lucrative SEM 7-10 market and the most diverse of all stations in the province.

ECR provides award-winning entertainment with shows including The Breakfast Show hosted by Darren, Keri and Sky – a well-known and much-loved team. The other flagship show making big waves in KZN is The Drive Show hosted by Stacey and J Sbu.

The station proudly offers the widest variety of hit music in the province. But, it not only keeps listeners entertained via conventional means; it also offers unrivalled multi-media solutions and innovations.

As an evolving media brand, ecr.co.za delivers over 800 000 unique browsers (UBs) and over 2 million page views (PVs) per month[2], making it South Africa’s top radio station websites in Q1 and Q2 in 2022. In one week, the station reaches 3.9 million people on Facebook, with 430 000 post engagements and 400 000 video views. Ongoing research keeps ECR highly relevant and part of the ethos of KwaZulu-Natal.

You might say that ECR is rooted in the social fabric of KZN, because it hosts some of the province’s biggest and most popular events.

While COVID-19 has limited large gatherings, East Coast Radio looks forward to the return of much-loved events like the Big Walk.

This thread of social and community cohesion carries through to ECR’s Summer Body Bootcamp, which unites people who have a love for fitness and the outdoors. With over 300 fitness enthusiasts participating in a live two-hour workout session with experienced trainers, the Bootcamp is a perfect blend of celebrating every body type, maximising KZN’s beautiful weather and experiencing No. 1 Hit Music.

Each year, the station galvanises hundreds of thousands of listeners to care for the less fortunate through its CSI initiatives. Award-winning on-air programming includes The Big Favour with Darren, Keri and Sky and the station’s key social upliftment initiative, East Coast Radio’s Toy Story, both of which plug into parent company, Kagiso Media’s "building communities for good" philosophy.

Because we treat our advertisers as our partners, we pride ourselves on finding and creating intelligent, impactful solutions for clients and for boosting businesses’ ROI.


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Why KZN?

Why should you consider East Coast Radio and Kwa-Zulu Natal when trying to reach a strong audience? Did you know that KZN has the second biggest economy after Gauteng? Contrary to popular belief, KZN's economy surpasses the Western Cape and is a growing hub of economic activity. 

Home to the biggest port in the Southern hemisphere, KZN makes economic sense and offers great buying power for your brand. Boasting more than 30 blue-chip company headquarters and world class road infrastructure, KZN is the perfect space to share your brand and tap into an economically active audience.

KZN is considered the top destination for domestic tourism, with a rich biodiversity, strong cultural heritage, and some of the most beautiful views in the world. Amazing beaches, conservation tourism and a welcoming community stands KZN in good stead as a destination of choice for domestic travellers.

If you'd like to make sure this economic hub hears your voice, then East Coast Radio is the answer. We are the lifestyle brand that binds KZN together.

Join the conversation by engaging our audience across our ecosystem, including on-air, online, via podcast, video, and social media.

Contact Us:

East Coast Radio  Sales House:
031 570 9495
[email protected]

Mediamark National Sales House:
011 235 7600
[email protected]

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Rate Card Media Kit 2022

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EAST COAST RADIO Covid-19 Insurance Poll insights-30-31July 2020


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