Beyoncé's tour boosts 'Cowboy Carter' streams
Streams of songs on Queen B's 'Cowboy Carter' album have increased by 116% since the start of her tour.
Beyoncé's 'Cowboy Carter Tour' is a major success in more ways than one.
Thousands of people packed SoFi Stadium in Inglewood, Los Angeles, for the first week of the tour.
Several stars attended, including Gabrielle Union, Mindy Kaling, Lizzo, Rita Ora, Oprah Winfrey, and newly minted astronaut Gayle King.
According to Billboard, the tour has increased streams of the singer's 'Cowboy Carter' album.
The three days before the tour began, the album's songs "generated 4.7 million total official U.S. on-demand streams". That changed dramatically once the tour started.
"For the three days after the launch (Apr. 29-May 1), that number was up to over 10.2 million — a gain of 116%. Some of the songs from the album receiving the biggest bumps over that period include “Ya Ya” (up 147% to 544,000), “Protector” (up 207% to 438,000)."
Beyoncé's version of Dolly Parton's hit song, 'Jolene', was up 118%.
'Cowboy' is also climbing up the charts on the Billboard 200.
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'Cowboy Carter' is Beyoncé's eighth studio album.
The country-inspired album includes collaborations with Post Malone, Miley Cyrus, Willie Nelson, Dolly Parton, Linda Martell and Shaboozey.
The critically acclaimed project won 'Album of the Year' at the 2025 Grammys. It also won 'Best Country Duo/Group Performance' and 'Best Country Album'.
Beyoncé's 'Cowboy Carter Tour' will also make stops in England and France.
The tour features appearances from her daughter's Blue Ivy and Rumi.
Blue Ivy is a backup dancer on the tour, while Rumi is seen onstage during 'Protector', which she also features on.
wait nobody told me she included a little bit of dangerously in love lyrics when she was singing to Rumi I’M BAWLING pic.twitter.com/uKCq4aTLcO
— Ya Ya on Cowboy Carter (@beythewitch) May 3, 2025
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Main image credit: Instagram/@beyonce