Every cent counts: ‘Discount’ on tomato sauce shows SA's humorous side!

Every cent counts: ‘Discount’ on tomato sauce shows SA's humorous side!

While it may just have been a simple error, South Africans sure know how to make light of any situation.

Tomato sauce discount
@i_luv_views / TikTok

South Africans are known for their sharp wit and ability to find humour in everyday situations. 

This week, a shopper took tthe internet by storm with a TikTok video highlighting a rather peculiar "discount" at a local supermarket. 

The video, which has already garnered over 154,000 views, features a close-up of a 700ml bottle of All Gold Tomato Sauce.

The original price tag of R34.99 has been overshadowed by a discounted price of... R34.98!

The comments section predictably erupted in laughter. Some viewers pointed out that the video was essentially free advertising,  while others joked that the discount sticker itself probably cost more to print than the actual saving it offered.

Here are some of the hilarious comments:

Adrian Pioggi said:
“Eish that sticker printed waisted 50c.”

Lorelai_wade wrote:
“In this economy, a cent is a million.”

Estia commented:
“Every cent counts.”

Take a look at the video here:

@i_luv_views And the sad thing is, someone will fall for this😮‍💨😞🤦🏾‍♂️😭... #savingtips #picknpay #fyp #aintnoway #discount #deals #lifehacks #groceryshopping #southafricaisnotarealplace #wasjustgettingbread ♬ original sound - I Love View

Whether it's a genuine pricing error or a marketing ploy of sorts, this video perfectly captures the absurdity that South Africans sometimes encounter while grocery shopping.

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Image courtesy of TikTok


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