South African stars unite against gender-based violence
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South African stars unite against gender-based violence

South African stars are joining forces for a '16 Days of Activism' campaign. 

Kelly Khumalo 'Unleashed' cover art
Kelly Khumalo 'Unleased' cover art / Instagram

Several local celebrities are doing their bit to end violence against women and children.

Kelly Khumalo, Hulisani Ravele, Busisiwe 'Cici' Twala, Mandisa Nduna, Nelisiwe Sibiya, and Dineo Nchabeleng have partnered with Blackbrain Pictures for an inspiring ’16 Days of Activism’ campaign.

“With increased statistics on the number of abused women and children in South Africa, these artists with Blackbrain Pictures have decided to stand up and use their platforms in challenging the country in taking action, in seeking justice for victims, discouraging any violations as well as making a change for the better,” Blackbrain said in a statement.

Athi Petela, who directed the campaign, says she wants the campaign to send a strong message to abusers.

“I am passionate about storytelling, I am a black woman and I know the hardships we face. I want this campaign to drive the message across that we will no longer tolerate abuse from men or anyone, a lot of people die in silence, with people watching, I hope this work inspires South Africans to stand up for each other and stop abuse, bringing abusers to book,” she said.

Some of the Mzansi stars involved in the campaign have been victims of gender-based violence.

“I am excited about the people involved in this project, some survivors of these atrocities, some having encountered abuse in their families, some in relationships, we all know of someone that has been abused and this is why we need to stand up and do something,” says Athi.

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16 Days of Activism Against Gender-Based Violence is an international campaign recognised in many parts of the world.

The campaign starts on November 25 and ends on December 10.

During the period, government and various organisations raise awareness about issues such as rape, child abuse, and domestic violence.

Officials in South Africa “will convene a series of dialogues on violence against women and children to focus on the problem, discuss the causes and to find appropriate solutions” during the campaign. 

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