Nike applauded for showing model with armpit hair in new advert
Natural beauty! A recent Nike advert has been praised by many for showing a woman with armpit hair.
Nike is well-known for creating adverts that generate talk-ability, and it is no different with their latest one.
The popular brand is making headlines after posting a photo on their Instagram account with model Annahstasia showing off her unshaven armpits.
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The post was captioned "Mood" and has had over 193,000 double-taps at the time of writing this post.
The picture showed the model wearing a Nike Women sports bra with a bit of hair under her right arm.
While reactions were divided, we looked through the comments and found a wave of self-love, with many applauding the brand for being brave enough to challenge the norm of women who choose to shave their armpits.
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Read some of the comments below:
"Its an active human body. Let her be. It's nature what's the problem? Your hair opinions. Having body hair isn't a problem, it's sad your standards are that high for people who don't even know you exist" - @zoe.htx
"WHO EVER IS THE CREATIVE AND MARKETING TEAM AT NIKE, you just out did yourself. Thank you!" - @prettybhamidi
"🔥❤️🙌🏼🙏🏼 We need more freedom in this world to do what we will with our bodies without someone trying to shame" - @linzprice80
Take a look at the pic below:
What do you make of this move by Nike? Let us know below.