Labubu craze: Why these plushies are taking over
A Labubu isn't just a toy, it has now turned into a collector’s dream that is cleaning out pockets and bank accounts across the globe.
Labubu, a quirky, fairytale-inspired plush toy created by Hong Kong artist Kasing Lung, has become an overnight sensation. These adorable creatures with scraggly ears and prominent teeth have captured the hearts of kids and adults alike.
Celebrity Influence
The Labubu craze can be attributed to celebrity endorsements, particularly from fashion-forward icons. When these influencers showcased their Labubu collections on social media, the fandom went wild, inevitably increasing demand.
@abby.isaac It was meant to be🤷🏼♀️ #rhianna #labubuthemonsters #labubu #fypシ #viral ♬ she cannot beat my outfit - ★
High Fashion and Street Style
Labubu has seamlessly integrated into the world of high fashion, with designers creating miniature couture looks for the plush toys. TikTokers are also styling their Labubu plushies like mini fashionistas, showcasing rare editions and trading collectables.
@blaine_32 Labubu’s outfit today:Today is lv style! So cool 😎 #labubu #outfittoday #labubuclothes #fyp #ootdfashion #gift ♬ Thank You for Being a Friend - Alyssa Bonagura
Collectability and Nostalgia
The blind-box format, where you don't know which Labubu you'll get until you open it, adds to the excitement. The plush toys are soft, collectable and wrapped in designer flair, making them a coveted item for kids and adults.
@craftsbyngoc The family’s all here now 🌝 How many boxes do I need to open for the secret? Cue labubu song 😝 #labubuunboxing #unboxingasmr #unboxinglabubu #labubuthemonsters ♬ original sound - Ngoc Khuu
Global Phenomenon
The Labubu craze has gone viral, with millions of views on TikTok and enthusiastic sharing among influencers and collectors worldwide. According to IOL, South African influencers have also joined the trend, eagerly unboxing and showcasing their Labubu discoveries.@larnelle Labubu unboxing 🤩 Pre-ordered from @CapeVenison Biltong 🌈 #labubu #larnelle ♬ original sound - larnelle
These plushies may not be considered toys anymore, it's reminiscent of the days of collecting Furby toys and Tamagotchi with a touch of fashion added to it.
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