The art of doing nothing: Shoji Morimoto's unique profession
Updated | By Stacey & J Sbu
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In a world where initiative and productivity are highly valued, Shoji Morimoto has built a lucrative career out of doing... nothing.
Known as Japan's rental "do nothing" guy, Morimoto's job involves loaning himself out to strangers who seek companionship for various activities, ranging from mundane tasks to absurd requests.
According to CNBC, Morimoto's services are in high demand, with clients paying him to accompany them to events, wait in lines or simply be present.
He's been asked to stand in for a friend at a concert, sit on a train line for 17 hours and even provide a silent listening ear on bad days. Morimoto's approach is unique; he offers minimal conversation and avoids playing therapist.
With over 1,000 requests per year, Morimoto's pay-as-you-wish model has proven successful, earning him around $80,000 last year (that's just shy of R1.5 million).
His goal isn't to sustain himself but to "simply live life and enjoy it."
Morimoto's services cater to Japan's growing demand for temporary companionship, with many clients seeking to avoid awkward social interactions or loneliness.
Experts say Morimoto's profession taps into Japan's cultural nuances, where direct communication and confrontation can be challenging.
His presence serves as a security blanket, providing comfort and companionship in uncomfortable situations.
Morimoto finds joy in his work, cherishing every moment, from receiving requests to accompanying clients on new adventures.
Morimoto's story highlights the complexities of modern social interactions and the growing demand for unique services that cater to individual needs.
Morimoto remains committed to his philosophy of doing nothing and finding happiness in the process.

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The art of doing nothing: Shoji Morimoto's unique profession
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