Nike advertisement leaves the world moved
The video has been hailed an editing marvel, but its message is bigger than that.
If you've been searching for some motivation with the ongoing Covid-19 pandemic, then look no further than the latest Nike advertisement.
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True to their theme of 'You Can't Stop Us', the ad does just that as it promotes gender, race, religion, and sexual orientation equality.
The video itself is a marvel to watch and the hours of work and thought process behind it will make you love the brand even more.
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According to Muse by Cleo, the visual effects team researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to mould into one.
The idea behind the video is how sport creates unity amongst everyone in the world.
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The advert features a montage of 36 pairs of Nike athletes, including LeBron James, Serena Williams, and is narrated by soccer star Megan Rapinoe.
Watch the full video here:
This new Nike ad is EXCEPTIONAL pic.twitter.com/F7EJSFmpoD
— Brandon Pope TV (@BpopeTV) July 30, 2020
You will RARELY find it in me to praise corporate marketing, but lo, this ad is GOOD. https://t.co/3l3HguR9HS
— Petty White (@flotisserie) July 30, 2020
This is the best sports ad I’ve ever seen - Nike does it again pic.twitter.com/0Av2O2nPYl
— Anya Alvarez (@anya__alvarez) July 31, 2020
Main image courtesy of YouTube screenshot