Nike advertisement leaves the world moved

Nike advertisement leaves the world moved

The video has been hailed an editing marvel, but its message is bigger than that. 

Nike Ad
YouTube Screenshot

If you've been searching for some motivation with the ongoing Covid-19 pandemic, then look no further than the latest Nike advertisement. 

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True to their theme of 'You Can't Stop Us', the ad does just that as it promotes gender, race, religion, and sexual orientation equality. 

The video itself is a marvel to watch and the hours of work and thought process behind it will make you love the brand even more. 

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According to Muse by Cleo, the visual effects team researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to mould into one. 

The idea behind the video is how sport creates unity amongst everyone in the world. 

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The advert features a montage of 36 pairs of Nike athletes, including LeBron James, Serena Williams, and is narrated by soccer star Megan Rapinoe.

Watch the full video here: 

Main image courtesy of YouTube screenshot

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