EFF vows to shut Clicks stores again today

EFF vows to shut Clicks stores again today

As retail giant, Clicks prepares to count the costs of damages and store closures from protest action - the red berets are getting ready for round two.

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Phot Cred: Sinethemba Madolo

"All of us in the morning will be reporting to the nearest Clicks stores to make sure that all Clicks stores in South African remain closed," says the Economic Freedom Fighters' (EFF) Marshall Dlamini. 


Dlamini has added they've instructed supporters to protest peacefully.


EFF supporters and members took to Clicks branches in various parts of the country on Monday, to prevent them from trading. 


It's over the health and beauty retailer's controversial TRESemmé ad, which both companies have since apologised for and taken down from the site.


The hair of black, African women, was depicted as "dry and damaged" - while white women were featured with the words, "normal and fine." 


READ: 7 Clicks stores damaged as protests over controversial ad continue


Clicks says on Monday EFF protesters forced the closure of 92 stores in KwaZulu-Natal. 


The retail giant's confirmed that over 400 stores nationwide were closed - with some vandalised and looted. 


Meanwhile, Durban Chamber of Commerce CEO, Palesa Phili, says they're worried about the unfolding situation. 


"As jobs and personal security of employees are under threat, the Durban Chamber condemns any incitement to violence. 


"Inflammatory language has the potential to inflict more damage on Clicks as well as neighbouring businesses, shopping centres and thereby threatening job security for thousands of South Africans."


The SA Human Rights Commission has launched its own investigation into the matter. 


In a statement - it says it's written a letter to Clicks and requested a meeting with the company. The Clicks Group has said that those responsible for the insensitive ad - have been suspended. 


ALSO READ: Clicks accused of racism for describing African hair as 'dry and damaged'

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