EFF plans to disrupt Clicks' trading operations for next 5 days

EFF plans to disrupt Clicks' trading operations for next 5 days

The Economic Freedom Fighters (EFF) in KwaZulu-Natal says the apology by Clicks over its hair advert that has caused a public outcry is not in enough.

Clicks protests

In the ads for hair products -  words like, "dry and damaged," are used to describe  a black African woman's hair - while a model with blonde hair was placed next to words like, "normal and fine."

Clicks has been accused of racism.

The party's is demanding the retailer release the names of those responsible for the advert. 


Members of the party are protesting outside the company's stores in different parts of the country. It's led to some of them keeping their doors shut.They include some shops in Pietermaritzburg and Durban CBD.

The party's Mlebuka Hlengwa who has camped outside a store in Durban CBD says the protest will continue on for the rest of the week - if their demands aren't met. 

"In KZN we had to make sure we do that the whole country is doing because this thing of racism - if wed do not attack it now, it's going to continue in this country and we as the EFF want to protect black people in any way that we can."

The Clicks Group has responded to the backlash and says the employees involved have been suspended. 

New Newswatch podcast banner yellow

Show's Stories