Justin Bieber's 'SWAG' album scores big numbers amid mixed reviews

Updated July 14, 2025, 2:16 p.m. | By Music Reporter

'SWAG' is on track for a big debut after achieving massive global streams.

Justin Bieber album cover art — Justin Bieber's 'Swag' album cover art/ Def Jam Recordings

Justin Bieber's comeback album, 'SWAG', has achieved some of the biggest streaming numbers in his career.

The surprise album dropped on Friday, July 11, and features 21 songs.

'SWAG' quickly raced to #1 on Spotify and Apple's music charts. Several reports suggest it could secure 150,000 to 175,000 album equivalent units during its debut week.

Morgan Wallen's 'I'm the Problem' dominates America's album chart. It has been at No.1 on the Billboard 200 for two months!

Two songs on the album, 'Daisies' and 'All I Can Take', are also set for a big first week.

'Daisies' scored #1 on Spotify’s U.S. and Global Song Debut charts while 'All I Can Take' claimed the #1 spot on Apple Music Song Debut charts.

Several songs from the album will likely make it onto the Billboard Hot 100 songs chart, but it remains to be seen which one will top the chart.

Alex Warren's 'Ordinary' is currently at #1.

According to Chart Data, 'SWAG' recorded over 95-million streams on Spotify on its first day of release.

ALSO READ: 'On My Mind': Alex Warren and Rosé drop new song

Justin Bieber earned his biggest streaming day of all-time on Spotify on July 11, with 95.8 million streams following 'SWAG'. pic.twitter.com/g0adTWL9Zc
— chart data (@chartdata) July 12, 2025

.@justinbieber's biggest album debuts on Spotify:

#1. SWAG — 74.5M
#2. Justice — 48.3M
#3. Changes — 40.4M
#4. Purpose — 36M pic.twitter.com/B1AXFSynjY
— Justin Bieber Analytics (@JDBAnalytics) July 13, 2025

Justin Bieber 'Swag' album reviews

'SWAG' is Bieber's seventh studio album and his first in four years.

Reps for the singer said his new music project is "inspired by his devotion as a husband and father".

'Go Baby' is dedicated to his wife, Hailey Bieber. "That’s my baby. She’s iconic. iPhone case, lip gloss on it," he sings.

Hailey co-founded Rhode, a skincare and beauty brand, in 2022. The brand sells viral phone cases with a section for your Rhode lip gloss.

Hailey recently sold the brand to e.l.f Beauty for $1 billion in May.

Reviews of Bieber's albums have been streaming in. Most fans are in love with the offering.

"Swag isn’t just an album — it’s Justin Bieber talking to his wife, his son, his real fans, and most of all, to himself," one fan wrote on X.

"It’s him breaking free, saying whatever he wants. More than music, it’s his declaration of independence."

Another X user said: "Something I really love about Justin Bieber's album SWAG is how mature it is. It doesn't feel like an artist stuck in the past or an artist trying to make [TikTok] music two issue that [a lot] of 2010s artists are now struggling with."

However, some social media users gave it lukewarm reviews.

"So, like, this album is boring. The songs aren’t necessarily bad but in terms of Justin, this is a chop. I’m on the 5th track and have not heard one that sticks yet," one person remarked.

"Whoever mixed the new Justin Bieber album sucks. I can’t tell if the songs are good cause the bass is threatening my car speakers," another person wrote.

ALSO READ: Justin Bieber: 'I know I'm broken'

“That’s my baby. She’s iconic. iPhone case, lip gloss on it.”

— Justin Bieber on ‘SWAG’ track #4, “GO BABY” pic.twitter.com/7dAdgKZSWt
— Pop Crave (@PopCrave) July 11, 2025

Swag isn’t just an album — it’s Justin Bieber talking to his wife, his son, his real fans, and most of all, to himself.

It’s him breaking free, saying whatever he wants. More than music, it’s his declaration of independence. pic.twitter.com/2F7xYIXXfv
— L 🌼 | swag era (@sushibieb) July 11, 2025

Something I really love about Justin Bieber album SWAG is how mature it is. It doesn't feel like an artist stuck in the past or an artist trying to make tik tok music two issue that alot of 2010s artists are now struggling with.
— Kay (@KayyKova) July 11, 2025