It's on! Roger Federer and Zendaya team up for epic new campaign

It's on! Roger Federer and Zendaya team up for epic new campaign

Roger Federer vs Zendaya! The famous duo has the internet talking with their new ad. 

Zendaya and Roger face off on the tennis court.png
Roger Federer and Zendaya in a new campaign for On/ YouTube (On)

It's the tennis duo we didn't see coming. One is a 20x Grand Slam winner and the other plays a rising tennis star in a movie.

Roger Federer and Zendaya have joined forces for a new campaign for the sportswear brand, On Running.  

Zendaya, who starred as Tashi Duncan in the sports romance film 'Challengers', was announced as one of the company's new brand ambassadors in June.

"Together, Zendaya and On will drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns," On said in a press release. 

One month later, Zendaya is starring in an epic ad with a tennis legend. 

On's 'Dream On' commercial starts with Roger and Zendaya bumping into each other at one of its stores. They size each other up before Zendaya hands Roger a note. 

'Z VS R. AIR TENNIS. 3pm," the note reads. 

The pair then battles it out in a game of air tennis! 

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We don't even want to know the budget for this ad, but it was well worth the price! 

"That is why is so expensive! I want some ON products!" one Instagram user joked. 

A YouTube user commented: "The fact that this ("air tennis") started as a joke that she used during press for the movie n now it's this iconic ad."

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Zendaya's deal with On is a multi-year collaboration. The On team kicked off their collaboration with Z by releasing a short film. 

The C Prinz-directed film is part of their creative campaign, 'Dream Together'. 

"This cinematic short film opens up a conversation about how movement can bring people together. With a track as its stage, Prinz gave a nod to how sport and movement can connect people from different backgrounds – a message that is especially meaningful in a year when the world comes together to celebrate a global sporting moment," the On team said. 

Zendaya is proud of their collaboration, which hopefully will inspire her fans to dream big. 

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”

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Main image credit: YouTube/On

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