Has Rory just won the internet with his tomfoolery?
A
popular South African confectionery brand’s social media response was so polite that Rory’s joke went right
over their heads.
Social media has become a popular space for consumers to complain, making it essential for all big brands to have a social media team ready and waiting to field the correspondence.
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Sometimes the complaints won’t be real, but because the reputation of the brand is so important, the social media team needs to respond and manage the comments from their followers just in case.
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Over this past weekend, Rory poked innocent fun at a massive confectionery brand, but he was not expecting a response from them. His joke flew right over their heads and the response that he received from them was priceless.