Is this the world's ugliest colour?
This colour is said
to be as ugly as death. Do you agree?
It has been said that this colour has the power to "minimise appeal" and "maximise perceived harm".
Really? Is it that deep?
Researchers have associated this colour with death, dirt, and tar. In the world of colour terms, Pantone 448 C, also called "opaque couché", is said to be the world's ugliest colour. Do you agree?
This colour, however, has a very important use. Colour experts chose the green-brown shade to discourage smoking. This colour is meant to convince smokers to break the habit.
Here it is:
Poll: Do you think this is an ugly colour?