WATCH: emotional tribute to Phelps retirement
After a turbulent career as the greatest swimmer in history, Michael
Phelps has announced that this summer's Olympic Games in Rio de Janeiro
will be his last.
Five months away from the of the Olympic Games, Under Armour is already celebrating 18-time gold medalist's last hurrah with a stirring new commercial that offers an inside look at the intense training regimen behind all of those world records.
The 90-second spot, which debuted at an event in Phelps' hometown of
Baltimore this week, is part of the sportswear brand's ongoing "Rule
Yourself" campaign, which puts a spotlight on all of the grueling hard
work that comes before the nail biters and winning celebrations that
most people ultimately see on TV.
Its tagline: “It’s what you do in the dark that puts you in the light.”
His reaction to the first time Phelps saw the video is amazing.
New #RuleYourself spot featuring @MichaelPhelps drops tomorrow. See his emotional reaction the first time he saw it.https://t.co/gc6OclXLOB
— Under Armour (@UnderArmour) March 7, 2016
Phelps made the same promise about the 2012 Olympics, then jumped right
back in the pool to train again afterwards, so his vow is best taken
with a grain of salt.
#JustSaying