PETA's new campaign leaves shoppers shocked!
PETA have sent a rather important message through a pretty
gruesome campaign.
'Behind The Leather' is PETA's new campaign to spread awareness about animal cruelty.
PETA and Ogilvy & Mather opened a fake pop up shop in Bangkok and invited shoppers to look at the luxurious leather goods on offer.
Little did the shoppers know of the surprises that awaited them.
Inside the leather bags, purses, and wallets was something out of this world! They contained fake animal flesh, blood, insides, and one bag had a beating heart!
Watch the video here:
Is this campaign too extreme or is exactly what we need to see?