Cardi B apologises after getting slammed for disrespecting Hindu culture

Cardi B apologises after getting slammed for disrespecting Hindu culture

The rapper says her sneaker campaign images were meant to pay homage to a woman she believes was powerful.

Cardi B
Cardi B/ Instagram

American musician, Cardi B, has had to apologise to fans and the Hindu community after one of her sneaker campaign pictures infuriated a number of social media users.

The former reality TV star was labelled 'disrespectful' and was told she is making a mockery of Hindu culture during the promotion of her new Reebok sneakers.

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On one of the magazine covers, the Bodak Yellow hitmaker is seen mimicking the Hindu Goddess, Durga. Cardi wears a red dress and with her sneakers in her hands, she poses as the Hindu deity who has ten arms as her way of "paying homage" to a woman she believes is powerful. However, her fans slammed her.

One fan wrote: "People are saying Cardi B is paying homage to our Hindu Goddess Durga. So as a Hindu, I want to say that: 1-Wearing a shoe in a temple is prohibited. 2-Durga maa is not to be used as an aesthetic. 3-Durga maa is NEVER depicted bare-bodied. 4-THIS. IS. NOT. HOMAGE. IT'S. DISRESPECT.”

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Amid backlash, Cardi B issued an apology in which she mentions that it was not her intention to hurt anyone. She added that the creatives told her she was going to represent a Goddess that represents strength, femininity, and liberation, and that’s something she loves and believes in.

Footwear News (the magazine she shot the cover for) also apologised.

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IMAGE CREDIT: Cardi B/ Instagram

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