Can you handle the cinnamon challenge?
This is the strangest food challenge to go viral - would you try it?
Can you swallow a spoonful of cinnamon in 60 seconds without a sip of water to wash it down? Well, if you think you can, this challenge is for you.
Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods.
The challenge is rather tricky though considering that cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting and inhaling of cinnamon - loads of sneezing!
Caution: Do not try alone.