Ad campaign takes a very unique approach
Just another example of how exercise can make magic happen...
When you think about a brand such as Nestle, most of the time in South Africa your mind goes to chocolates.
We assume that the reason behind this is that Nestle is a trusted brand in South Africa that focuses their advertising and marketing on their chocolate lines.
This time the brand focused on its mineral water brand (bottled water) called Contrex.
In an inspiring ad campaign focused on weight-conscious consumers, Nestle was able to create something entertaining while also drawing focus to their product.
This ad campaign is a proper throwback that occurred close to nine years ago and showed a crowd of women jumping onto exercise bikes in front of a building.
But what happened when they began cycling was not only interesting but entertaining. It supported the mindset that many hands make light work, literally.
Watch the video below, courtesy of YouTube.
"Nestlé Contrex encourages exercise in this unique TV ad. Who knew a striptease could burn so many calories?" (YouTube)
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