The Youth Day ad everyone is talking about

The Youth Day ad everyone is talking about

Channel O has stirred up a storm of controversy over its remake of the iconic Hector Pieterson photo from the 1976 Soweto uprising.


Yesterday, South Africa commemorated Youth Day. 

It's a day in which we take the time to remember the Soweto Uprising of 1976 and to honour the youth for the work and sacrifices they made in shaping South Africa as we know it today. 

Popular urban music channel, Channel O, also joined in the masses in commemorating the day with a remake of the iconic photo of Hector Pieterson - which has now become synonymous with Youth Day. 

In the photo, taken by anti-apartheid photojournalist Sam Nzima, a dying Hector Pieterson is seen being carried by Mbuyisa Makhubo - while Antoinette Sithole runs beside them. 

The Channel O remake features a young man carrying his graduation attire with his proud mother walking beside him with the caption  "Live the dream the Youth of '76 died for". 

The image has been met with various comments - some praising the ad and some calling it disrespectful, opportunistic and superficial. 



📷 @blackriverfc × @channelotv 🙌 #YouthDay

A photo posted by Don Gorgeous (@babydlanga) on


Here is the original:


What do you think? Do you think the ad is disrespectful? Do you think it's impactful?


Show's Stories