What's the big deal about breastfeeding in public?

In recent months, with my preparations for being a first-time mom, a lot of advice has come from all walks of life.

Previously I told you about how I get told what child birth feels like, and another topic which sparks up a lot of controversy is the topic of breastfeeding.

I have always been pro-breastfeeding. My mother breastfed me, and her mother breastfed her and so on and we are strong and kicking.

I'm also not a fan of feeding my baby formula, unless for some reason the baby can't digest breast milk or mom can't produce enough breast milk, I don't see the need for formula when one has a pair of tah-tahs.

Recently I also read that breastfeeding is also good for mom as studies have found that breastfeeding can reduce the risk of invasive breast cancers by up to 20%.

But, a lot of people are up in arms when it comes to breastfeeding - especially where moms can breastfeed.

Rihanna goes to an awards ceremony with her boobies on show for everyone to see and people are 100% okay with it but a woman wants to breastfeed her infant in public and we are up in arms about "how disgusting" that is.

I've actually heard of a lady who was once asked to go breastfeed in the bathroom while she was out with friends at a restaurant. It's a restaurant for crying out loud, people go there to eat, and babies need to eat, so why should they go eat in a bathroom?

So what's the big deal about breastfeeding anyway?

Why are we so against something so natural?