VIDEO: Reconsider South Africa
A new South African tourism brand video has been released. It is magnificently mind blowing. It will give you goose bumps.
Most of us look back at the 2010 FIFA World Cup with fond memories. It was an incredible advertisement for South Africa.
We were all an incredible advertisment for South Africa. And, let's not forget the negative publicity our country received from international media leading up to the event.
It was quite possibly the catalyst we needed to get South Africa back onto the international tourism map. It definitely worked.
But 2010 has come and gone. We are already about to kick off the 2014 edition of the FIFA World Cup in Brazil.
This video arguably does in a few minutes what we all managed to do in a month during 2010. Admittedly, not quite the same approach, but I think you'll agree in that it is bound to have a similar effect.
Take a look and let us know what you think.