VIDEO: 'Be(er) Responsible Day' ad
Next time you go out, be sure to make a plan to get home safely.
It seems that even with all the attention and obvious risk involved in having a few boozy drinks and getting behind the wheel, people still do it.
Lives and loves lost along the way.
Kids having parents ripped from their world, husbands being left to the single parent route, moms losing their sons, dads losing their daughters or a sister losing her big brother.
In light of this it sadly still happens.
This alcohol brand has taken a more sensitive approach and again makes you wonder if it's worth it.