U Drive. U Text. U pay.
The US Department of Transport is using shock tactics to highlight the dangers of texting and driving.
*Warning. Not for sensitive viewers!*
The ad shows a fatal side collision which takes place because the young driver was texting and driving.
The ad, which has caused a stir on social media, ends with the tagline: "U Drive. U Text. U Pay."
Have a look at the video -. Is shock tactics the way forward or it overboard?
Warning. NOT FOR SENSITIVE VIEWERS