How well do you know SA youngsters?
Innovative marketing company is an innovative company focusing on the youth.
As they say on their website
"Youth, for us, includes tots, kids, teens and young adults. There are over 25-million young people in South Africa, with an annual spend of over R110-billion. Further up in Africa, there are over 100-million youth in Nigeria and over 27-million in Kenya. Our business is to understand and connect with youth, and we work really hard to connect brands to youth for the mutual benefit of both.
Since 1996, we have developed specialist ways of connecting with this market in the schools, malls, communities and digital playgrounds of urban and rural South Africa. And, since 2009, we have been doing the same thing in East and West Africa. We passionately help brands make meaningful, measurable and magical differences in the lives and fortunes of our youth."
They have created this wonderful video were they asked some questions to some kids, then they posed the same questions to some celebs to see if they could guess their responses.
Here are a few facts about the youth you might find interesting (and disturbing)
1. South African youth spend over R110-billion p.a. in direct spend
2. The majority of African youth still do not feel comfortable making mobile payments
3. Only a little more than half of African youth live in a two parent household
4. Kids are feeling the effects of our fast-paced lifestyle, with most kids wanting more time with family, holidays and energy compared to anything else
5. Concern for child abuse is increasing, particularly amongst kids aged 8-13
6. Friends and family are more influential on youth brand choice than celebrities
7. Only 55% of youth report that they eat 3 meals a day
8. Youth find branded school activations more appealing than radio adverts
9. They are the generation of entrepreneurs. More than 1/3 of youth want to open their own company
10. They would rather save to support their family members financially than for their own education
Go check out their website!