How other countries marvel at our South African-ess

How other countries marvel at our South African-ess

Santam has hit the nail on the head with this “One-of-a-kind” Ad. Darren shares what he loves about it.

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In all my travels I have heard foreigners talk of our country with wonder and awe and genuine fondness. 

The reason we might miss all the wonderful idiosyncrasies and fabulously quirky ‘Saffricanisms” 

I think is twofold.

1.    We are too close to the subject – ourselves.

2.    We do love a good gripe, and I think in our griping we neglect to celebrate our successes and victories - our ingenious solutions to our unique challenges.

If life in South Africa seems unbearable for you right now, then watch this “One-of-a-Kind” Advert and rethink your Proudly South African.

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