God only knows - BBC Music
The BBC always had a reputation in the past of being impeccable broadcasters, masterful researchers and the platform for all truly talented Brits.
I say - Had - because it has been a while since the BBC stamped its authority on anything substantial in this age of the 24 hour news cycle and an ocean of competitors from SKY to FOX to CBS. ('Perfect Day' was 17 years ago!)
But this advert for BBC Music (and a charity fundraiser) harkened back to the glory days when the BBC effortlessly gave the world the likes of David Attenborough and The Goon Show.
They must have pulled every last one of their frayed strings to pull in this menagerie of talent. I wouldn't be surprised if the Queen and David Cameron called in their last favours to assemble this talent for this project.
What a wonderfully heartfelt emotive video.
The first few times you watch it intently trying to identify all the talent. Then to hear the song, and then just to be self indulgent. I dare you to try and watch it only once...
I'll leave a list of the artists at the end of this to help you out. The thing is, if you want to get them all, you are going to have to get help from the both the older and younger members of your family.
I might have missed one or two...
Pharrell Williams
Martin James Bartlett
BBC Concert Orchestra (60pc)
Emeli Sandé
Elton John
Lorde
Chris Martin (Coldplay)
Brian Wilson (BeachBoys)
Kylie Minogue
Stevie Wonder
Jaz Dhami
One Direction
Jules Holland
Brian May
Chrissie Hynde
Sam Smith
