Darren’s old school ads are still powerfully relevant
We have no doubt that Darren Maule is a consummate professional. It seems that nothing will stop our Breakfast host from getting the job done. Not even load shedding!
We rather naively back then assumed that this loss of energy - at the whim of the parastatals - would be a temporary fad.
VW in their wisdom - secured my services to shoot four quick tongues in cheek VW Polo adverts capitalising on what we thought would be a passing inconvenience.
So in the course of one weekend plus the use of a producer’s garage and a motley crew of videographers, sound engineers and stylists we ambush shot these four quick 30 second adverts which – at the time - we thought would be fabulously ironic, great social commentary and dare I say – quite witty.
All we had to work with on the day of the shoot was this question – how would you shoot an advert for a car if there was no power. One would have to improvise with different light sources and these three 30 second adverts are a result of that process.
The irony it seems is that the powerlessness indictment has outlived the initial campaign and that these ads could serve us today – just as easily on YouTube – obviously with the cars updated as well as the prices – adjusted for inflation.
Check out the clips here: