According to police, several patrons competed to see who can drink an entire bottle of Jagermeister.

There was apparently a prize on offer for the winner of the competition.

The incident happened at a local liquor outlet at Mashamba village just before midnight on Sunday.

Police spokesperson Motlafela Mojapelo says a person who could finish the bottle was set to walk away with R200.

“One of them immediately collapsed thereafter and was taken to the local clinic where he was certified dead. Police investigations are continuing,” says Mojapelo.