Tourism Indaba 2017: "KZN a crucial piece of the puzzle"
KZN Tourism feels the days that follow Indaba 2017 are more important than the actual three-day event.
The travel show, regarded as one of the top tourism marketing events in Africa, gets underway at the Durban ICC.
CEO, Ndabo Khoza has emphasized the province's contribution to SA's performance as a tourist destination.
"Please remember that KZN is part of South Africa. We want to feature very prominently in the itineraries so that at the end of the day when we get a report about how the Indaba was - we talk less about the three days and more about the rest of the 362 days," he said.
Zikalala-We will continue to cement partnerships with local entities such as municipalities #tourismindaba2017 pic.twitter.com/ldURpKQMk4
— Anelisa Kubheka (@AnelisaKubheka) May 16, 2017
eThekwini mayor, Zandile Gumede says Durban has teamed-up with global brands to improve the local tourism sector.
She says the partnerships have helped the municipality implement radical economic transformation, especially in township areas.
"As the city of Durban, we have decided that we will start by focusing on our townships to expose these areas to global markets," she said.
President Jacob Zuma is due to officially open the Indaba.