Phoenix posters: DA applied propaganda to secure vote, says analyst

Phoenix posters: DA applied propaganda to secure vote, says analyst

A political analyst says it's clear that the Democratic Alliance (DA) was exploiting people's pain for short-term gain when it put up controversial posters in Phoenix, north of Durban.

Da posters and all
@Eusebius

It comes after the DA announced on Thursday that it would be taking down the election posters, which carry the message: "The ANC called you racists" "The DA calls you heroes".


There's been backlash with the African National Congress (ANC) in KwaZulu-Natal calling them racially insensitive.


A total of 36 people were killed in Phoenix during the unrest in attacks alleged to have been racially motivated.


Analyst Imraan Buccus says it's clear the party was aiming to capitalise on the votes of the Indian community.


"But the reality is that I think the DA still emerges sort of victorious. It still emerges, having already acquired the propaganda value of what they have done.


"Their aim was to capitalise on the minority Indian vote and the fact that they took the decision to put up those controversial posters means that they may have already acquired the votes. 


"So it means that the DA really won this battle and they derived full propaganda value already."


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