KZN seeking improved European tourism this festive season
KZN is looking to Europe for a tourism boost. The province's tourism agency is hoping to woo more visitors from that continent to the Zulu Kingdom, particularly during next year's European summer season.
Tourism KZN's acting CEO Sibusiso Gumbi, is attending the 2023 World Travel Market in London this week.
The United Kingdom is the second biggest key international source market for KwaZulu-Natal.
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The agency says during the second quarter of this year, there were over 147 800 arrivals in KZN from the UK, contributing R1.4 billion to the provincial economy.
Gumbi says the province has been working hard to rebuild the international tourism market after the Covid-19 pandemic.
"Our international travel figures are up for the first 6 months of the year; we have received 316, 468 international tourists, and we anticipate that over 51,000 tourists will visit over the festive period.
"So going to the world travel market is important, and we intend to engage with the top tour operators from various European countries."
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