Ford trying to improve relationship with customers following Kuga recall

Ford working to improve image following Kuga recall

Ford Motor Company says it is making strides in improving its relationship with its customers following the damage caused to the brand over the past two years by the way it handled the Ford Kuga recall.

Ford vehicles
Getty Images
The recalls came after dozens of specific models of Ford Kuga's caught alight, including one incident in which Reshal Jimmy died in 2015.

NOW READ: KUGA LATEST: Still more fires and yet another recall

Speaking in Port Elizabeth, Ford's new managing director, Dr Casper Kruger was candid on the damage caused to the Ford brand as a result of the company's response to the public outcry.

Kruger says they have now introduced the concept of 'White Glove Treatment' as part of revitalising the brand from dealerships upwards.

Listen to more from Ford's Dr Casper Kruger below:

He says, looking back, they were probably too slow to react to implement the recall of affected vehicles.

For more on this story and other local and international news items, listen to the Newswatch bulletin below:

Show's Stories