Ford working to improve image following Kuga recall
Updated | By Algoa FM
Ford Motor Company says it is making strides in improving its relationship with its customers following the damage caused to the brand over the past two years by the way it handled the Ford Kuga recall.
NOW READ: KUGA LATEST: Still more fires and yet another recall
Speaking in Port Elizabeth, Ford's new managing director, Dr Casper Kruger was candid on the damage caused to the Ford brand as a result of the company's response to the public outcry.
Kruger says they have now introduced the concept of 'White Glove Treatment' as part of revitalising the brand from dealerships upwards.
Listen to more from Ford's Dr Casper Kruger below:
He says, looking back, they were probably too slow to react to implement the recall of affected vehicles.
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