Creativity requires break in pattern: expert
Business Results Group CEO Nicola Tyler says creativity requires a break in pattern.
Tyler had been speaking at the East Coast Radio GIBS Business Breakfast in Durban.
Her presentation yesterday centred around Edwards De Bono's theory of self organising information systems.
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"When De Bono's did his original research, he found that the brain organises information into a routine.
"Learning is a pattern forming process anyway you can remember something that because you formed a pattern around what to remember.
"A theory around lateral thinking is you can break the pattern, but it doesn't have to be a painful process because you can show another direction through an idea which is the premise of creativity," she said.
(Photo: East Coast Radio/ Abhi Indrarajan)