Liverpool set to temporarily rename itself ‘Taylor Town’ for ‘Eras Tour’

Updated May 22, 2024, 12:13 p.m. | By Tamlyn Canham

Liverpool is Team Taylor Swift - and the city is showing its love for the star in a special way.

Taylor Swift sitting in front of a typewriter — Taylor Swift/ YouTube ('Fortnight' music video)

Liverpool loves Taylor Swift!

The English city has announced that it will temporarily be named 'Taylor Town' in honour of the music superstar's upcoming 'Eras Tour'.

Taylor's tour will visit the town from June 13 to 15. The 34-year-old has three sold-out shows at Anfield Stadium - home of 'The Reds'.

Liverpool City Council has big plans for the thousands of Swifties who will descend on the city from all over England and Europe for the concerts.

The city is dedicating its 'Liverpool Loves' campaign to Taylor in an effort to promote itself as the UK's best major event city.

Officials will be transforming several parts of the city with Taylor-themed installations in the days leading up to the shows.

'The Taylor Town Trail will be the centrepiece with 11 art installations, each inspired by a different Taylor Swift Era. From Saturday, 8 until Sunday, 16 June , locations such as Liverpool ONE, Royal Albert Dock Liverpool and the Metquarter will play host to new works which reflect the style and stories of each album to create amazing Swiftie Selfie locations!' the council said in a statement.

According to the statement, the 'Liverpool Loves Taylor' campaign installations include a 'red room' to represent the 'Red' era, giant hearts to represent the 'Lover' era, and a moss-covered grand piano to represent the 'Evermore' era.

ALSO READ: New ‘Bridgerton’ soundtrack features Billie Eilish and Taylor Swift covers

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Taylor Swift Eras Tour

Taylor's 'Eras Tour' is the highest-grossing tour of all time. Elton John's 'Farewell Yellow Brick Road' previously held the title but was bumped down to second place in December 2023.

Coldplay, Ed Sheeran, U2, Harry Styles, Guns N' Roses, Beyoncé, and The Rolling Stones round up the top 10 highest-grossing tours.

Taylor's tour is the first concert to exceed the $1-billion revenue mark.

The tour, which consists of 152 shows, will have visited five continents by the time it wraps up in December 2024.

Taylor's recent stop in Stockholm saw her surprise fans with live performances of songs from her latest album, 'The Tortured Poets Department'.

"Stockholm!!!! Thank you for being the most generous, excitable, magical crowds, and for breaking the all time attendance record for the stadium all 3 nights. Can’t believe this was our first time playing in Sweden - but it won’t be our last," she wrote on Instagram.

The 'Shake It Off' singer will make stops in Portugal, Spain, Scotland, and France before heading to England.

ALSO READ: Taylor Swift performs 'How Did It End?’ live for the first time