How the 60s changed music

How the 60s changed music

Here at East Coast Gold we play the greatest music ever! Okay, I realise that’s not a very objective statement to make so perhaps let me reword that to: we play music that shaped the music industry as we know it today!  Each decade made its mark on popular music in one way or another, but I think it’s worth pointing out that the 1960’s probably saw the biggest changes and progression of music and there are quite a few reasons why I believe this is true.

British Invasion on East Coast Gold

The 1960’s were a time of upheaval in society, fashion, attitudes and especially music.  Before 1963, the music of the sixties largely reflected the sound, style and beliefs of the previous decade and many of the artists that had mainstream success in the 1950’s, like Elvis Presley, Ray Charles and the Everly Brothers. 

In 1963 and the years that followed, numerous social influences changed what popular music was and, in essence, created the space for diversity in music that was previously unseen. 

Some of these events included the assassination of John F Kennedy; the Vietnam War and the Civil Rights Movement, all of which began to influence the music of the day.

The “British Invasion” also began around 1963 with the arrival of four young men from Liverpool who called themselves ‘The Beatles’.

The hysteria from fans was unprecedented and I believe changed the way people would interact with music and musicians forever. 

Other British influencers were The Kinks, The Who, The Rolling Stones and many others. 

Motown and R&B grew exponentially in this era and introduced the world to artists like Marvin Gaye, Gladys Knight, Aretha Franklin and the Four Tops. 

Then along came genres like Surf Rock, Hard Rock, Folk and Protest Music that gave a platform to the Beach Boys, Janis Joplin, Creedence Clearwater Revival, Bob Dylan, Simon and Garfunkel, Crosby, Stills and Nash and many others who helped shape and influence music and musicians.

Every time I host my More Music Breakfast show on East Coast Gold, I’m reminded just how rich our playlist is with songs from people who changed the world of music! 

Meanwhile, today on East Coast Gold, we’re playing the best of the British Invasion artists from the mid-1960s including The Beatles, The Stones, The Kinks, The Zombies & many more! Listen from 8-9am; 1-2pm and 5-6pm.

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