Cricket South Africa and Roc Nation partner up
A new era for South African cricket...
In case you missed it, Cricket South Africa (CSA) and Roc Nation Sport International (RNSI) announced on Thursday they have joined hands in a new commercial partnership.
The announcement comes as CSA have been trying to steady the ship after years of off-field matters which have beset the organisation.
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According to CSA, the organisation is looking to the future as a "sportstainment" brand and feel Roc Nation is best placed to get them there.
The partnership with RNSI will also give CSA access to commercial platforms and opportunities that will assist in delivering the business objectives and goals.
Cricket like you've never seen before. @RocNation | #CSAxROC pic.twitter.com/rzDDtY8Tro
— Cricket South Africa (@OfficialCSA) June 9, 2022
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This is not the first time that Roc Nation has got involved with South African sports. Recently, they have also partnered with the Sharks Rugby Union as well as many sporting athletes including national netball captain Bongi Msomi, cricket captain Temba Bavuma, and Springbok national captain Siya Kolisi.
