Airshot | KZN Future 50

Airshot | KZN Future 50

You can learn more about Airshot, this week's KZN Future 50 featured business...

Supplied - Airshot

Company Name: Airshot


In this week’s East Coast Radio KZN Future50, we focus on the importance of effective communication in executing business strategy and we meet Sam Staats, the co-founder of Airshot.

Airshot is an app that uses technology to support business performance and employee engagement in every level of the organisation, including incentivising teams, achieving goals, and gaining useful data analytics.

In the dynamic world of business, crafting a well-thought-out strategy is only the beginning. For a business to thrive and succeed, it is essential to ensure that this strategy is effectively communicated throughout all levels of the organisation. Airshot is designed to support this. This process ensures that the people responsible for executing the strategy on the ground have a clear line of sight to the overarching goals and objectives, enabling them to align their efforts with the company's mission. In this post, we will explore the importance of seamless communication in strategy execution and its impact on an organisation's success.


1. Alignment of Objectives

One of the primary benefits of communicating the business strategy effectively is the alignment of objectives across the entire organisation. When every employee understands the company's long-term goals and vision, they can work towards a common purpose. This alignment prevents silos and fosters collaboration, ultimately boosting productivity and efficiency.

2. Motivation and Engagement

Transparent communication of the company's strategy instills a sense of purpose and meaning in employees' work. When individuals comprehend how their daily tasks contribute to the bigger picture, they are more motivated and engaged. This results in higher job satisfaction and increased employee retention rates.

3. Informed Decision-Making

A well-communicated strategy equips employees at all levels with the information they need to make informed decisions. When team members understand the organisation's strategic priorities, they can tailor their actions to better serve these goals. This fosters agility and adaptability, which are crucial in today's fast-paced business environment.

4. Accountability

Clarity in communication enables accountability throughout the organisation. When individuals know the strategy and their roles in executing it, they are more likely to take ownership of their tasks and responsibilities. This fosters a culture of accountability, where employees hold themselves and each other responsible for their actions.

5. Feedback Loop

Effective communication is a two-way street. It not only ensures that the strategy is understood but also encourages employees to provide feedback and insights based on their real-world experiences. This feedback loop is invaluable for the ongoing refinement and adaptation of the strategy to changing market conditions and customer needs.

6. Faster Adaptation to Change

In today's business landscape, change is constant. Organisations that communicate their strategy well are better equipped to adapt to external shifts and disruptions. When employees are aware of the company's strategic direction, they can more readily adjust their actions to meet new challenges.

7. Employee Empowerment

Effective communication empowers employees by giving them a sense of ownership in the organisation's success. When employees understand how they fit into the larger strategy, they feel more connected to their work and are more likely to take the initiative to contribute to the company's goals.


The successful execution of a business strategy relies heavily on the clear and consistent communication of that strategy throughout all levels of the organisation. From alignment and motivation to informed decision-making and accountability, the benefits of effective communication are numerous. As businesses navigate an ever-changing environment, the ability to adapt and thrive hinges on a well-informed and engaged workforce. By ensuring that employees have a line of sight to the company's strategy, organisations can increase their chances of success and stay ahead in today's competitive business world.

Let’s support Airshot in the KZN community by identifying businesses that they can offer their services to, thereby increasing their footprint in the KZN community and growing our tech skillset in the province.



How to listen to East Coast Radio:

  1. Listen to East Coast Radio on the FM (frequency modulation) spectrum between 94 and 95 FM on your radio.
  2. Listen live to ECR by clicking here or download the ECR App (iOS/Android).
  3. Listen to East Coast Radio on the DStv audio bouquet
  4. Listen to us on Amazon Alexa
Pavlo Phitidis Main


Image Credit:  Airshot

Show's Stories