DHL enter local fashion world with limited edition veldskoen retailing for R4k!
You will need more than some spare change for this kind of shoe...
We live in a world of eclecticism, so it comes as no surprise that DHL, "the global logistics firm, has collaborated with South Africa's Veldskoen to release a limited-edition shoe." (Business Insider)
DHL Express has partnered with local fashion brand, Veldskoen, to produce bespoke shoes. These aren't just any ordinary veldskoen though, they are part of a campaign entitled, 'Dear Everyone'.
The campaign is dedicated to the individuality and the unity that has been shown during the pandemic. That's not the only uniqueness that this shoe holds though.
"The leather veldskoen, with the red and yellow colours of DHL and hand-painted wedge sole, features artwork by local South African artist Reggie Khumalo." (Business Insider)
So, all round, this has been a collaboration that features proudly local participants. Interesting to note that this is not the first time DHL has collaborated on a fashion project. In 2015, they teamed up with a French Fashion brand and debuted a T-shirt on the Paris catwalk.
Check out the ad for the shoe below, courtesy of Twitter:
This is the DHL x Veldskoen ‘Dear Everyone’ shoe. The Drop Lottery is now open. Link in bio.@DHLAfrica @Veldskoenshoes #dhlxveldskoen #Deareveryone pic.twitter.com/F3CZeTHP99
— DHLxVELDSKOEN (@DHLxVeldskoen) March 17, 2022
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Now the most important part, how much is it retailing for?
R4,476 a pair!
So, in other words, you'll be spending more than a pretty penny for a pair. But that's the thing with local, it comes at a cost because of the workmanship and the authentic material that is being used.
Image Courtesy of Twitter