Watch the new McDonald's advert causing outrage on social media
Many are outraged by this advert as they say it is distasteful and that it exploits child bereavement. What do you think?
McDonald's has come under fire after releasing an advert which is causing the internet to be a bit divided after watching it.
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The 01:30 advert features a young boy talking to his mother about his late father. The boy is looking to learn more about his dad. All seems pretty normal until it ends with him and his mom at a McDonald's ordering a Fillet-O-Fish, which the mom points out was something that his dad enjoyed when he was around.
Many have taken to social media to air their concerns. Some have said that it exploits the bereavement process that a child goes through when they lose a parent, while others are simply okay with it.
I am sickened and disgusted by this advert. Lost my dad at 9. Memories? Yes .Burger? No! Shameful ad #McDonalds
— Cate Wilson (@Cate43) May 12, 2017
Just seen the @McDonalds advert. Honestly can't see a prob with it. People need to stop being so pathetic.
— Marc Hicks (@Marcuk360) May 17, 2017
The new @McDonalds advert is disgusting, using children loosing their parents to get customers😷
— Marnie (@marniemorgan_) May 16, 2017
Mcdonalds latest advert is atrocious, genuinely wondering if big brands are using 2017 as the true test re no publicity is bad publicity.
— Gregor (@GregorStev) May 16, 2017
Check out the advert below:
According to the Coventry Telegraph, a McDonald's spokesperson has addressed the situation, saying: "We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times. We apologise for any upset this advert has caused. This was by no means an intention of ours."
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When McDonald's signed off on this advert, surely they knew what they were airing in the sake of capturing an audience and hopefully winning them over?
Ultimately, they got what they wanted and that was exposure. Whether it was good or bad exposure, everyone is talking about it. From here on after watching the advert, it's a personal decision whether you continue to eat their product or not.
Do you think the advert is something to take offence over or was it just creative advertising? Share your comments below: