New #SaveWater mascot has got people splashing in fear
We officially have a mascot to accompany the #SaveWater campaign, but according to some, it doesn't look very friendly...
Mascots and animated characters are a huge drawcard for kids and a great marketing and educational tool used to create awareness.
The recent drought in Cape Town has got the entire country rallying towards a #SaveWater campaign, as the importance of water is now on everyone's mind.
Read: Durban residents urged to save water
Splash, the official mascot, was unveiled on Thursday as part of the country’s #SaveWater campaign, which aims to educate the masses as the Mother City moves closer towards #DayZero.
However, the unveiling of the 'friendly' character was not very well received by those on social media:
I’m more scared of this water saving mascot than I am of #DayZero 😭😭😭 pic.twitter.com/xGJJ8poPOK
— Bonga Dlulane (@DlulaneMonwa) February 15, 2018
Splash, the new water mascot. They’re trying to scare us into saving water 😂😂😭😭😭😂😂😂 pic.twitter.com/VNv5FScLNh
— Fowzia 🇿🇦 (@FowziaDavids_) February 15, 2018
If there is ever a reason to start saving water, it’s this mascot! pic.twitter.com/FroEvG5cNn
— Derick Watts & T.S.B (@derickwatts) February 16, 2018
After seeing the mascot, do you think it looks as terrifying as every one says? Share your comments with us below: