East Coast Radio makes history with live billboard performance by SA's top artists
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East Coast Radio makes history with live billboard performance by SA's top artists

East Coast Radio brought Umlazi to a standstill with a South African first – a stunt that has NEVER been done before.

Artists perform at ECR billboard in Umlazi / ECR
Artists perform at ECR billboard in Umlazi / ECR

Watch the video, or read the details below:

Three of South Africa’s biggest artists, AKA, DJ Zinhle, and Distruction Boyz performed live on a stage that was elevated up to the level of a billboard. Yes, you read right – a stage on a billboard. This incredible stunt was set up to showcase the improved playlist of East Coast Radio. 

“This was such a dope event to be a part of," said AKA after performing on top of a billboard this morning. “I commend ECR for thinking outside the box and doing something different, bringing us to the people of Umlazi.”

“It was a really weird feeling performing, as a DJ, on a Monday morning, on the side of the road. I am really excited to be a part of this” said DJ Zinhle.

The event started at 6:30am and ended at around 8am. It left Umlazi and surroundings astounded and brought traffic to a standstill. The #ECRMusicTakeover trended at number 3 on Twitter nationally making this stunt a first of its kind.

We asked Thandolwethu to share her thoughts about the morning.

READ: AKA, DJ Zinhle and Distruction Boyz bring the heat to ECR's live music billboard

“This was absolutely amazing and a great location. This was so different and ECR is doing different in a big way.” Dawn Thandeka King followed this with “This was the dopest thing ever. You’d never expect this on a Monday morning!” she said.

In attendance were a great deal of well-known influencers such as Dawn Thandeka King, TDK Macassette, Nay Maps and media, all in their VIP marquees to witness this spectacular event creating real FOMO for the rest of South Africa.

“This is so unexpected on a Monday morning, I literally saw the traffic as AKA was performing and decided to stop and watch. Thank you ECR for making my week after a long night of work,” said local resident Ayanda Mdluli.

In preparation for this big day, East Coast Radio launched their 28-day #ECRMusicMakeOver on the 4th February 2019, where they gave their listeners a chance to dictate the playlist by voting for songs they wanted to hear on the station. Listeners stood a chance to win their share of R200,000 in cash.

The commencement of this stunt brought about a new dawn for East Coast Radio, the station revealed their new playlist, voted for by their listeners which will now be playing non-stop for 24 hours. 

Station General Manager, Boni Mchunu said it was a great morning, and she's looking forward for what's to come.

“I feel extremely proud as it’s been an incredible morning here in Umlazi. ECR has really pulled out all the stops for the #ECRMusicTakeOver showcasing to Umlazi, the artists and music that we will play more of on our new playlist voted for by KZN. We hope that all our listeners will embrace and enjoy our on-air offering as we move forward this year and continue to grow from strength to strength. It is important that we include our audience every step of the way," she said. 

 If you missed it, head over to our social media platforms to catch up on how it all unfolded.

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