H&M apologises for 'racial' Twitter comments
International clothing retailer H&M has issued an apology after receiving criticism for racially sensitive comments posted on their Twitter feed.
Following the launch their first South African outlet in Cape Town, a blogger tweeted that the store should attempt to appeal to all demographic groups, citing a lack of black models in their in-store advertisements.
In a tweeted reply, H&M said 'it is essential for us to convey a positive image'.
The clothing company has since apologised, saying they did not mean to imply that positivity is linked to a specifc race group and adding that the brand 'embraces all people regardless of ethnic background, gender or culture,".
See the conversation that has gotten the internet talking.
See the apology posted on social media below.
H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU
— hmsouthafrica (@hmsouthafrica) November 5, 2015(Tnumbnail photo: Getty Images, photos via Twitter/Gaby)