Dove pulls ad after social media storm
Beauty product, Dove has received backlash for an advert, depicting three women removing a T-shirt, revealing a different woman thereafter.
The outcry on social media is particularly directed at the first frame - where a black woman is seen taking off a brown T-shirt, a white woman appears in the next frame.
Dove responded to the backlash it's received - saying the short video, posted by its US affiliate, doesn't represent the diversity of real beauty.
"This [ad] did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened," Dove said in a statement.
Meanwhile, social media users have reacted to the video - with the #BoycottDove hashtag trending.
See those responses below.
What was the mark, @Dove? 🤔 pic.twitter.com/F9KR6YfZKp
— Ottilia Anna M (@MaS1banda) October 8, 2017
the racist dove ad is a continuation of a long history of racist soap advertising pic.twitter.com/nO7iDT7dxH
— /kaw·reɪdʒ/ (@kawrage) October 8, 2017
Okay, Dove...
— Keith Boykin (@keithboykin) October 8, 2017
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
What are your thoughts on the advertisement? Is it racially offensive? Leave your comments below.