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It has become so acceptable we hardly even notice it anymore.

Walk around a shopping centre and look at the families sitting in the restaurants.

How many of them are speaking to each other and how many of them are engrossed in their smartphones, oblivious to anything around them?

We're all becoming addicted to technology and often ignore the people around us as a result.

Well, East Coast Drive did some research and might have found the perfect solution.

Watch this short clip and let us know if you would buy this pepper grinder.

The irony here is that it is technology hijacking technology. Sort of like fire fighting fire.

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