Road safety commercial: The First Kiss
This is one of the most hard-hitting and haunting adverts you'll ever see.
An advert was recently produced for Safely Home, which is the road safety campaign platform of the Western Cape Government.
The commercial highlights the importance of wearing your seat belt.
The commercial is titled 'The First Kiss' and depicts a couple who never actually get to have their first kiss.
The advert has been praised for its effectiveness as much as it has been ridiculed for being far too graphic.
What do you think?
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(Warning: This video clip is extremely graphic)