Would you choose beautiful?
In their latest ad campaign, Dove has set out to prove that beauty is a choice - and the power of that choice is in your hands. So which door would you choose?
This is another profound and extremely poignant advert from Dove.
Picture this: two doors, the same in appearance except one has the word ‘beautiful’ printed above it and the other has the word ‘average’ above it.
Which door would you choose to walk through?
It's quite alarming to see how many stunning women opted for the ‘average’ door.
In one case, a mom and daughter are walking towards the doors. The daughter heads for the ‘average’ door and then her mom grabs her by the shoulders and guides her towards the beautiful entrance.
Right now what comes to mind first: beautiful? Average?
Which door would you choose?
In Dove’s words: “we travel to San Francisco, Shanghai, Delhi, London and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands….”