VIDEO: Go beyond the cover

Before Zombie Boy (Rick Genest) had any tattoos he was diagnosed with a benign brain tumor. 

He was on the waiting list for six months and in this time contemplated his own life and possibly death. 

He underwent surgery and awoke on the other side with a new clarity and direction.

He decided to live downtown, on rooftops and in dumpsters or under bridges. 

In 2008 his iconic tattoos were largely completed and ever since has been in the spotlight. 

He has worked alongside Lady Gaga, Thierry Mugler and is the face of Jay-Z's music fashion label Rocawear. 

Rico became part of a campaign entitled "Go Beyond the Cover", promoting Dermablend professional makeup products. 

The commercial success of this campaign led to a 2-year endorsement contract with L'Oreal for Rico, who became its first ever male spokesperson.

Such a powerful question.....

"How do you judge a book?".