Touching Ad by Samsung

Touching Ad by Samsung

Cue the tears! An entire town secretly learned sign language to surprise their deaf neighbour.

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On a day like any other, a hearing-impaired man could suddenly communicate with all of Istanbul.

To promote their new video call centre for deaf people, Samsung put together a heart-warming moment for a young man, Muaharrem, suffering from hearing loss.

His sister, Ozlem, teamed up with a production crew recently to give him one awesome day. 

The entire town secretly learned sign language to surprise him. 

There were hidden cameras set up all around the city, and when he discovers what they've done you'll want to reach for the tissues!

Wait till you see his reaction at the end of the video, you'll ball like a baby.

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